Thailand flag

2024 Thailand Global Money Week

GMW NATIONAL COORDINATOR:

  • Bank of Thailand

PARTICIPATING ORGANISATIONS:

  • Bank of Thailand

TOTAL NUMBER OF PARTICIPATING ORGANISATIONS:

  • 1

NUMBER OF CHILDREN AND YOUNG PEOPLE REACHED DIRECTLY:

  • 2 000

NUMBER OF ADULTS REACHED DIRECTLY:

  • 130

NUMBER OF PEOPLE REACHED INDIRECTLY:

  • Not reported

The "Dear Future Me 2024" is an exhibition at the Bank of Thailand Learning Center, which addressed the behavioural science concept of present bias, where people prioritise immediate rewards over future ones. This tendency can hinder long-term financial planning.

The exhibition employed various interactive elements to encourage visitors to feel more connected to their future selves and make informed financial decisions. These elements included:

  • Self-Reflection: Visitors encountered a mirrored prompt that encouraged them to reflect on past decisions prioritising immediate gratification over long-term benefits. This behaviour, exemplified by overindulging in food with the intention of exercising later, can lead to future difficulties.
  • Visualising Happiness of Present: Participants were invited to depict their idea of happiness. This exercise encouraged them to clarify their values and understand what truly fulfils them.
  • Money and Happiness: The exhibition fostered a discussion about the relationship between money and happiness by offering a "suggestion wall" where visitors could share their thoughts.
  • Envisioning the Future: An interactive display challenged visitors to consider what their future be like and whether their answer to happiness still be the same.

The exhibition presented participants with a decision point: prioritise immediate gratification or invest in their future well-being. This choice could be framed as sharing current resources to secure future happiness or focusing solely on the present. Visitors who chose a future-oriented path were invited to write postcards to their future selves, with the exhibition guaranteeing delivery in one year. Additionally, this zone provided resources and guidance on setting financial goals, encouraging the use of the S.M.A.R.T. framework. By the end of the event some 620 postcards were collected.

An interactive display with building blocks allowed visitors to identify common financial pitfalls across generations, prompting reflection on their spending patterns. Recognising some visitors might require immediate financial guidance, the exhibition offered resources and advice to help them improve their current financial situation.

By incorporating these interactive activities, "Dear Future Me 2024" successfully addressed present bias. The exhibition encouraged visitors to consider their values, reflect on their financial habits, and make informed decisions for a financially secure future.

Exhibition documentation video [https://youtu.be/KboK45Iv8s4]

2023 Thailand Global Money Week

GMW NATIONAL COORDINATOR:

  • Bank of Thailand

PARTICIPATING ORGANISATIONS:

  • Bank of Thailand

TOTAL NUMBER OF PARTICIPATING ORGANISATIONS:

  • 1

NUMBER OF CHILDREN AND YOUNG PEOPLE REACHED DIRECTLY:

  • 93

NUMBER OF ADULTS REACHED DIRECTLY:

  • 133

NUMBER OF PEOPLE REACHED INDIRECTLY:

  • 957

The Bank of Thailand participated in the GMW 2023 event themed "Plan your money, plant your future" by organising a seminar and various activities aimed at promoting financial literacy among children, young people, and parents. The event aimed at developing reading and financial skills through planning, planting, and creating an environment for learning. The event was held on Sunday, March 26, 2023, at the Bank of Thailand Learning Center. Two experts, a doctor and a counseling psychologist, were invited to speak on the topic "Techniques for motivating children to read and save money." The content covered interesting topics such as understanding the learning behaviour of children's financial literacy at different ages, teaching methods for saving and financial planning, and promoting and stimulating children's love for reading. Moreover, various fun activities were available for children to participate in and learn about financial matters. For instance, a DIY piggy bank activity allowed children to create their own piggy banks from real shredded banknotes. Other activities included financial board games, storytelling about finance, and the DEAR FUTURE ME activity. The latter was an activity from GMW 2022, where children set financial goals and wrote physically postcards to their future selves. During Global Money Week 2023, children and young people and parents were very interested in participating in this event. The event organisers had to close registration for participation ahead of schedule due to the large number of registrations (a total of 383 registered where the capacity is only for 200) and 226 people actually attended the event, which is about 62% of the registered attendees. In addition, this event was able to create awareness through social media with a total of 129,882 reaches and 957 engagements.

2022 Thailand Global Money Week

GMW NATIONAL COORDINATOR:

  • Bank of Thailand

PARTICIPATING ORGANISATIONS:

  • Schools, others

TOTAL NUMBER OF PARTICIPATING ORGANISATIONS:

  • 1

NUMBER OF CHILDREN AND YOUNG PEOPLE REACHED DIRECTLY:

  • 1,005

NUMBER OF ADULTS REACHED DIRECTLY:

  • 1,005

NUMBER OF PEOPLE REACHED INDIRECTLY:

  • 86,000

The Bank of Thailand set out to persuade young people to think more about their financial futures. Therefore, the Bank introduced a tool to help youth and adults to visualise their goals, guide them on how to achieve them, and encouraged them to stay determined.

The newly launched website "Dear Future Me" offers a space for people to write postcards to their future selves about what they want to become by next year. The youth could imagine any goals they wanted to achieve, such as their graduation project, a dream vacation, or a concert by their favourite singer. Then they could write it down as if they are talking to their 2023 selves. The site then directed participants to consider how much money they would need to achieve their goal, and also calculated how much money they should save each month. These messages and numbers are combined into an e-postcard that was scheduled to deliver to their email on the same date in 2023 along with a reminder email. The site also allows users to share the image of the e-postcard with their friends on social media. This would increase self-commitment as well as the psychological factor of social pressure, which would help a person be more committed to the goal.

Throughout Global Money Week 2022, the youth and were able to participate in the “Dear Future Me” activity via distributed links promoted on various social media accounts of the Bank of Thailand and Line Open chat of school network. There were also QR scan spots at the Bank of Thailand Learning Centre for those who came to visit the museum during the campaign time.

Approximately a thousand participants directly accessed the “Dear Future Me” website and 186 participants fully completed these activities. The campaign reached over 86,000 people, and raised awareness of Thai people on the topic of financial goal setting.

2021 Thailand Global Money Week

GMW NATIONAL COORDINATOR:

  • Bank of Thailand

PARTICIPATING ORGANISATIONS:

  • Not reported

TOTAL NUMBER OF PARTICIPATING ORGANISATIONS:

  • Not reported

NUMBER OF CHILDREN AND YOUNG PEOPLE REACHED DIRECTLY:

  • 1,000

NUMBER OF ADULTS REACHED DIRECTLY:

  • 600

NUMBER OF PEOPLE REACHED INDIRECTLY:

  • 7,646

Throughout Global Money Week 2021, the Bank of Thailand reached approximately 1,600 participants via “Money Game”, a newly-created online game, aiming at raising financial literacy awareness among youth and young adults. The platform was designed to communicate about financial well-being. Each level in the game conveyed a key takeaway. For example, how much it is necessary to save for emergency funds. “Save first, spend later” was a tip for successful saving, how to manage monthly expenses, and understand the basic concept of investing. The ultimate goal of the game was to allow participants to effectively learn and adopt the learnings, through a fun and cheerful way and, in the end, be able to apply these to their financial decision-making in daily life.

Many young people participated in the campaign on Facebook, Twitter, Instagram and on the website of the Bank of Thailand. There was also an on the ground setup point of the game at the Bank of Thailand Learning Center for those who came to visit the museum during Global Money Week.

Furthermore, the Bank of Thailand connected to game fans by running a live game casting. The live responses during the session and the participants’ answers to the quizzes were beyond expectation. It was clear that the target group enjoyed this gaming activity. Moreover, within the seven days of Global Money Week, the live casting and its recorded video clip brought around 7,600 engagements, mostly with young people between the ages of 18-34.

2019 Thailand Global Money Week

LEADING ORGANISATIONS:

  • Bank of Thailand

PARTICIPATING ORGANISATIONS:

  • 17 Schools and Universities, Bangkok Bank

NUMBER OF CHILDREN REACHED DIRECTLY:

  • 815

NUMBER OF PEOPLE REACHED INDIRECTLY:

  • 54 856

Bank of Thailand
Throughout Global Money Week 2019, the Bank of Thailand conducted an event titled “Money Detective”. During this event, visitors received clues to detect important ancient money at the Bank of Thailand Money Museum and clues to find out unnecessary expenses in financial literacy exhibition. The objective of the activity was to inspire children to learn about money, by giving them an opportunity to explore the history of money and the role of Central Bank. Additionally, the financial literacy exhibition offered was an interesting activity for the children, which was aimed at building financial literacy awareness and gave them a chance to calculate their own unnecessary expenses per annum.

2016 Thailand Money Week

LEADING ORGANISATION:

PARTICIPATING ORGANISATIONS:

DATE OF THE EVENT:

  • 14th - 20th of March

TOTAL NUMBER OF CHILDREN AND YOUTH ENGAGED:

  • 10 426

Building on years of dedication towards advancing the importance of financial education through advocacy programs, throughout GMW 2016 the Ministry of Education and the Office of Basic Education Commission continued its efforts to develop financial literacy amongst young people., Allianz Thailand´s My Finance Coach, in cooperation with the Ministry of Finance’s Royal Mint Learning Centre also organised learning opportunities for children to better understand how to “save smart”.

The Ministry of Education’s Office of Basic Education Commission, in partnership with local schools, organised a series of lessons given to children focusing on the importance of saving and why they should start thinking of saving while they are young. This was organised primarily in schools in Bangkok, and involved 14 primary and 30 secondary schools. The aim was to integrate financial literacy and wise money management into children’s daily habits.

In addition, Allianz Ayudhya organised a half day trip to Thai Royal Mint Learning Centre and half day My Finance Coach Workshop. The objective of the activity was for children to experience Thailand’s historical currency development, to understand how the Thai mint was produced, and to encourage students to become “Save Smart” kids by attending the workshops. The activities utilised the My Finance Coach Module, which included simulation of shopping, the different types of spending, and a new perspective on advertising.

The Investor Education Department of the Stock Exchange of Thailand (SET) prepared and carried out many activities at INVESTORY museum and Maruey library as part of their Global Money Week celebrations this year. One of the activities was called INVESTORY: An “Interactive Self-Discovery Museum”, with the aim of inspiring children to learn about financial planning and investment. In this activity, the SET aimed to:

  • Encourage all visitors to learn about “4 Principles Leading to wealth” (how to earn, save, spend, and invest) through the interactive exhibitions, games and simulation
  • Build awareness of GMW2016 via SET Facebook by posting some examples of activities for students from Bangkok University and professionals from the Thai Library

In addition a second activity organised by the Maruey Library, a “ Capital Market Living Library”, was also organised by the SET for people from all backgrounds, including investors, securities practitioners and the general public. These activities included:

  • Introduction to the Global Money Week campaign to all visitors
  • Setting-up a book corner for “Personal Finance” and recommending some simple financial planning books for visitors
  • Holding a campaign called “I wanna save money because…” in order to encourage all visitors to start saving for their lives
  • Building awareness of the GMW2016 via SET Facebook by posting some easy quotes about personal finance

2015 Thailand Money Week

PARTICIPANTS:

DATE OF THE EVENT:

  • 10th - 17th of March

NUMBER OF CHILDREN REACHED:

  • 1 100

The dedication of Thailand's Ministry of Education and the Office of Basic Education Commission in teaching and fostering financial literacy among children was exemplified in Global Money Week 2015 celebrations. Under the leadership of the Ministry of Education and participation of various organisations such as Right to Play Thailand and My Finance Coach Thailand, this year’s celebrations included a variety of fun and interactive activities. In addition, there were very impressive in-school projects.

In line with this year’s thrust towards higher impact activities, Ministry of Education’s Office of Basic Education Commission, in partnership with Right to Play Thailand, organised a series of training and workshops for teacher supervisors around Thailand. The aim was to integrate financial literacy and entrepreneurial skills into the curriculum through various subjects. It is expected that this top-level approach will create better impact in furthering the cause of including financial education at the school level.

Allianz Thailand’s My Finance Coach in cooperation with the Central Bank of Thailand organised a visit to the bank’s museum for children and youth, who marveled learning about the history of Thai currency and those of other countries in the ASEAN (Association of Southeast Asian Nations) region. In addition to the visit, My Finance Coach conducted activities for children on money management emphasizing on the importance of savings and investing for a safer and better future for themselves and their communities.

The Economics Club of Rajavinit Mattayom School organised the “Save Before Spend: The Money Management Discipline Project” activities. School students got an opportunity to envision what they wanted to save for, participate in a speech competition on how they could turn their hundreds to millions, and practice money management by playing the “Millionaire Cash Flow Game”.

2014 Thailand Money Week

PARTICIPANTS:

DATE OF THE EVENT:

  • 10th - 17th of March

NUMBER OF CHILDREN REACHED:

  • 500

Plan International Thailand with the Bank of Thailand, Government Saving Bank and Right To Play Thailand organised a full-day event to celebrate Global Money Week 2014. The event focused on financial learning activities for students. Also, the Stock Exchange of Thailand organised an online competition that engaged youth on the topics of savings and money matters. With the view to encourage students to learn important financial management skills such as decision making in business, saving and financial investment for students as well as promoting Global Money Week in Thailand, the event included interactive, participatory and creative activities for youngsters to learn and improve their financial management skills. With the participation of the Bank of Thailand, Citi Bank, Government Saving Bank of Thailand, Plan International Thailand, Prudential, Right To Play Thailand Foundation, SET Trade along with 150 students and over 30 VIP guests, the event proved to be an effective tool for learning financial literacy in a creative and interactive way. Children and youth sent their ideas to the Stock Exchange of Thailand Facebook page as part of a “How to manage your money effectively” online competition from which the best 3 were selected as winners and received rewards.

Learn more:

www.facebook.com

2013 Thailand Money Week

NAME OF THE ORGANISING ENTITY:

  • Right to Play Thailand

PARTNERS:

  • Plan International Thailand, Department of Juvenile Observation and Protection, Royal Government of Thailand, Ministry of Justice Government, Saving Bank of Thailand, MasterCard Worldwide

DATE OF THE EVENT:

  • 15th of March

NUMBER OF CHILDREN REACHED:

  • 269
“For many of the youth in the participating detention centers, it was their first time in experiencing activities involving outsiders, especially financial institutions. The needs of this target population in terms of financial management skills are almost often overlooked simply because they are labeled as “delinquents.” During the activities, the youth shared that many of their wrongdoings and mistakes were often related to their lack of understanding and skills and wrong attitudes in dealing with money. At the end of the day, they expressed a high appreciation of the opportunity to meet other youth from other detention centers and to learn the value of financial management and literacy together.”

Global Money Week in Thailand was celebrated with a number of activities. One such activity was a poster-making contest with the theme: “Empowering the Children and Youth through Financial Access and Education.” To create greater awareness among the participating youth and institutions while engaging creativity and arts, this contest preceded the actual celebration day.

Another activity was “The Parachute” which is a game-based learning activity. Using a big parachute, students in groups of 50 bounce a ball several times. The ball represents each youth’s financial goal. This game implies that the accomplishment of one’s financial goal can be achieved with the help of different “forces” or factors like people, technical and life skills, knowledge, etc.

Further group games included “Need or Want” which helped children and youth understand the difference between needs and wants for financial decision-making through a relay race.

“Hope is in the Air” is an activity which allowed the youngsters to think about how they could achieve their financial goals through focus amidst conflicting priorities as they bounce different coloured balloons up in the air. “Fill-It-Up” is an activity which illustrated the challenges in saving money as each group tries to fill a specially designed plastic pipe with water.

Cookie Policy

We use cookies to give you the best online experience. By using our website you agree to our use of cookies in accordance with our Privacy Statement & Cookies Statement. Learn more

I AGREE