GMW Slogan

GMW2025 Theme: “Think before you follow, wise money tomorrow”.

“Developments in digital finance and in the way consumers interact with financial services online, from the emergence of “finfluencers” to the increasing use of Artificial Intelligence, can make it difficult for everyone, especially for young people, to identify reliable information and advice. Furthermore, emotions and behavioural biases, such as herd mentality, can lead to poor financial decisions, especially under the pressure of peers or the influence of social media. In this context, it is crucial that young people develop sound money management skills, recognise emotional triggers, and develop a critical eye towards information sources. Strengthening financial literacy can help young people better navigate financial markets, resist temptation, and spot biased advice, ultimately leading to smarter financial decisions”.

Depending on the national context and designed activities, participants may also use previous themes or the permanent GMW slogan “Learn. Save. Earn.”

Tip! To highlight GMW2025 theme on social media, please use #GMW2025  #GlobalMoneyWeek2025 #ThinkBeforeYouFollow #WiseMoneyTomorrow

Earlier GMW themes

  • 2024 –  Protect your money, secure your future
  • 2023 – Plan your money, plant your future
  • 2022 – Build your future, be smart about money!
  • 2021 – Take care of yourself, take care of your money!
  • 2018 – Money Matters Matter!
  • 2017 – Learn.Save.Earn.
  • 2016 – Take Part. Save Smart.
  • 2015 – Save today. Safe tomorrow.

GMW Slogan: “Learn.Save.Earn.”

“Learn.Save.Earn.”is the official slogan of the Global Money Week. Initially used as the theme of GMW2017 and transformed into the Campaign’s slogan, it conveys the key messages of the GMW Campaign and supports the goal of the Week by empowering children and youth to not only learn to manage their money wisely, but save for their futures and earn for themselves and their families.

Tip! To highlight GMW slogan on social media, please use #LearnSaveEarn