Social Media

Social networking sites can reach a large audience with little or no cost – use existing accounts, or ask colleagues, partners and volunteers to promote the event through their personal profiles.

GMW Social Media Toolkit

This guidebook is for everyone who is going to participate in Global Money Week (GMW) and would like to raise awareness about the Campaign. If you are interested to learn more about how to use social media to share news about GMW before, during (22-28 March 2021) and after the Week, then this Toolkit is for you.

This guidebook includes: details about the Campaign, suggestions for social media, sample posts, visuals, and more.

The purpose of this toolkit is to help you to raise awareness about your GMW and engage others in your community to support children and young people in learning about financial literacy from an early age.

Download the GMW Social Media Toolkit:

Suggestions for social media channels

Remember to update your Facebook, Twitter, Instagram, YouTube and LinkedIn statuses regularly, and cross-promote all of your social media content!
When posting on social platforms, be sure that each post includes a visual element of some kind (video, infographic,photo, or other image).
Tag @GlobalMoneyWeek with #GlobalMoneyWeek2021. To highlight GMW2021 theme on social media, please use #TakeCareOfYourMoney and for GMW slogan #LearnSaveEarn. Also, you can use additional hashtag #GMW2021Preparations to share content from your planning months prior to the Week.
Feel welcome to share your GMW posts on other social media platforms such as, Snapchat, TikTok, and other, too.

	Facebook Share your posts, news and updates with others. Tag @GlobalMoneyWeek with #GlobalMoneyWeek2021, additionally add #GMW2021Preparations to highlight your planning months prior to the Week. Create a GMW event and send invitations to your network, share information and status updates with others. Use the search facility to find other local GMW events and Facebook users with shared interests. Use Facebook Live to share live videos from your GMW events and activities during the Week. Use Facebook Stories to share news and updates from your GMW celebrations with a wider audience. Tag @GlobalMoneyWeek in all your posts, photos and videos with the official GMW hashtag #GlobalMoneyWeek2021.
	Instagram Take photos and videos during preparations, the Week and post-GMW. Share these by tagging @GlobalMoneyWeek with #GlobalMoneyWeek2021. Additionally add #GMW2021Preparations to highlight your planning months prior to the Campaign. Also, you can choose to cross-post them to Facebook, Twitter and/or Tumblr before publishing the content on Instagram. Note! Instagram does not support hyperlinks in captions. You must add the link into your Bio (Click ‘Edit Profile’ to add a URL). Then, direct your followers to the link by adding ‘Click the link in my bio to read all about it!’ to your caption. Use Instagram Stories to share news and updates from your GMW celebrations with a wider audience. Use popular hashtags that are trending on Instagram to link them to your posts. This way more people can hear about your GMW events and activities. Some of the hashtags that you might want to use are: #campaign #advocacy #impact #socialimpact #makeadifference #education #financialeducation #financialliteracy #financialinclusion #children #kids #youth #youthempowerment #global #international #photooftheday #picoftheday #follow. Also, include your country and city as hashtags. Tag @GlobalMoneyWeek in all your posts, photos and videos with the official GMW hashtag GlobalMoneyWeek2021
	YouTube Upload videos to YouTube to promote, inform, and educate others about your GMW. You can include the link to your YouTube video or channel in posts on website, Facebook, Twitter, LinkedIn and on your Instagram profile. Don’t forget to tag @GlobalMoneyWeek with #GlobalMoneyWeek2021 where possible.
	LinkedIn Create posts about your GMW plans, preparations, live events, and Campaign highlights and share these with your network on LinkedIn. Help us raise awareness about the Campaign! You can also write an article on LinkedIn, upload YouTube videos and your GMW resources, add images or SlideShare presentations to your updates. Include the official GMW hashtag #GlobalMoneyWeek2021 and other, for example: #campaign #advocacy #impact #socialimpact #makeadifference #education #financialeducation #financialliteracy #financialinclusion #children #kids #youth #youthempowerment
	Twitter Use tweets for positive messages, calls for action, or to highlight key information about your GMW event and activities. Using hashtag #GlobalMoneyWeek2021 and tagging @GlobalMoneyWeek, makes it easy for Twitter users to search for information about events locally and to connect with the global celebrations. Include photos and videos in your posts and feel welcome to Retweet posts created by others.

Not sure what to post? Here are some examples of messages you could share through Facebook and Twitter:

Save the dates: 22-28 March for #GlobalMoneyWeek2021 We’re proud to be part of this annual financial awareness campaign highlighting the importance of teaching #children #youth about #financialeducation #financialliteracy Visit globalmoneyweek.org to find out more!

Everyone should learn to manage money wisely. Including #children #youth The earlier the better. Join us during 22-28 March to celebrate #GlobalMoneyWeek2021 @GlobalMoneyWeek For more ideas or how to join visit www.globalmoneyweek.org

Join us (at/@ your business/organisation/institution name here) in our campaign for #GlobalMoneyWeek2021 to encourage #children #youth to #save and manage their money wisely. This year's @GlobalMoneyWeek is taking place 22-28 March. See more: www.globalmoneyweek.org

We (at/@ your business/ organisation/ institution name here) have joined #GlobalMoneyWeek2021! Join us to inspire #children #youth to save and manage their money wisely. This year’s @GlobalMoneyWeek is taking place 22-28 March. Learn more: www.globalmoneyweek.org

@GlobalMoneyWeek is an annual financial awareness campaign built to inspire #children and #youth to learn about #moneymatters #financialliteracy #personalfinance #financialeducation #saving #budgeting and so much more! Join #GlobalMoneyWeek2021 and share how you will take part?

The earlier #children #youth learn about #money #saving #investment #budgeting the better they manage their personal finances throughout their lives. Join #GlobalMoneyWeek2021 during 22-28 March 2021 in over 100 countries! Explore more www.globalmoneyweek.org

This year’s #GlobalMoneyWeek2021 is a great opportunity for everyone to engage #children #youth in activities around the topic of ‘Take care of yourself, take care of your money’ #TakeCareOfYourMoney #LearnSaveEarn Join the conversation @GlobalMoneyWeek! #financialeducation

Let’s raise awareness about #financialeducation #financialInclusion for #children #youth! Join #GlobalMoneyWeek2021 @GlobalMoneyWeek during 22-28 March and help today’s youth to become better money managers who can transfer their skills to their #communities

Happy #GlobalMoneyWeek2021! It is a Week for the world’s largest money awareness #campaign for #children #youth to learn about money managing skills through fun events and activities in over 100 countries worldwide. #financialeducation #financialliteracy @GlobalMoneyWeek

GMW Branded Social Media Visuals

We suggest using GMW branded Facebook covers, LinkedIn background photos, Instagram profile pictures, Twitter header and YouTube banner images. This way everyone can help to raise awareness about Global Money Week!

You can use designs below or get inspired to create your own GMW branded social media visuals.

Facebook Cover Photo (820x312 pixels)

Download .jpg here

Twitter Header Image (1500x500 pixels)

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LinkedIn Background Photo (1584x396 pixels)

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YouTube Banner Image (2048x1152 pixels)

Download .jpg here

Instagram Profile Photo (320x320 pixels)

Download .jpg here

Banners for daily GMW posts

We have created sample visuals (500x500 pixels) for daily social media. Feel welcome to add these to your posts on Facebook, Twitter, Instagram, LinkedIn or on other platforms!

Download .jpg here

Social Media

GMW Social Media Toolkit

Suggestions for social media channels

Not sure what to post? Here are some examples of messages you could share through Facebook and Twitter:

GMW Branded Social Media Visuals

Banners for daily GMW posts

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