social media

Social Media

Social networking sites can reach a large audience with little or no cost – use existing accounts, or ask colleagues, partners and volunteers to promote the event through their personal profiles.

Follow GMW on social media @GlobalMoneyWeek and subscribe to @OECDGlobalMoneyWeek here.

The official hashtags of GMW2024 are #GlobalMoneyWeek2024 #GMW2024. To highlight GMW2024 theme on social media, please use #ProtectYourMoney #SecureYourFuture and for GMW slogan #LearnSaveEarn.

GMW Social Media Toolkit

This guidebook is for everyone who is going to participate in Global Money Week (GMW) and would like to raise awareness about the Campaign. If you are interested to learn more about how to use social media to share news about GMW before, during and after the Week, then this Toolkit is for you.

This guidebook includes: details about the Campaign, suggestions for social media, sample posts, visuals, and more.

The purpose of this toolkit is to help you to raise awareness about your GMW and engage others in your community to support children and young people in learning about financial literacy from an early age.

Download GMW Social Media Toolkit:


Suggestions for social media channels

  • Follow GMW on social media @GlobalMoneyWeek and @OECDGlobalMoneyWeek (YouTube).
  • Use the official GMW hashtags #GlobalMoneyWeek2024 #GMW2024
  • To highlight GMW theme on social media, please use #ProtectYourMoney #SecureYourFutureand the GMW slogan #LearnSaveEarn
  • Remember to update your Facebook, Twitter, Instagram, YouTube and LinkedIn statuses regularly, and cross-promote all of your social media content!
  • When posting on social platforms, be sure that each post includes a visual element of some kind (video, infographic, photo, or other image).
  • Feel welcome to share your GMW posts on other social media platforms such as, Snapchat, TikTok, and other, too.


  • Share your posts, news and updates with others. Tag @GlobalMoneyWeek in all your posts, photos and videos with the official hashtags
  • Create a GMW event and send invitations to your network, share information and status updates with others.
  • Use the search facility to find other local GMW events and Facebook users with shared interests.
  • Use Facebook Live to share live videos from your GMW events and activities during the Week.
  • Use Facebook Stories to share news and updates from your GMW celebrations with a wider audience.


  • Take photos and videos during preparations, the Week and post-GMW. Share these by tagging @GlobalMoneyWeek. Also, you can choose to cross-post them to Facebook, Twitter and/or Tumblr before publishing the content on Instagram. Note! Instagram does not support hyperlinks in captions. You must add the link into your Bio (Click ‘Edit Profile’ to add a URL). Then, direct your followers to the link by adding ‘Click the link in my bio to read all about it!’ to your caption.
  • Use Instagram Stories to share news and updates from your GMW celebrations with a wider audience.
  • Use popular hashtags that are trending on Instagram to link them to your posts. This way more people can hear about your GMW events and activities. Some of the hashtags that you might want to use are: #campaign #advocacy #impact #socialimpact #makeadifference #education #financialeducation #financialliteracy #financialinclusion #children #kids #youth #youthempowerment #global #international #photooftheday #picoftheday #follow. Also, include your country and city as hashtags.


  • Upload videos to YouTube to promote, inform, and educate others about your GMW. You can include the link to your YouTube video or channel in posts on website, Facebook, Twitter, LinkedIn and on your Instagram profile.
  • Don’t forget to tag @GlobalMoneyWeek where possible.


  • Create posts about your GMW plans, preparations, live events, and Campaign highlights and share these with your network on LinkedIn. Help us raise awareness about the Campaign!
  • You can also write an article on LinkedIn, upload YouTube videos and your GMW resources, add images or SlideShare presentations to your updates.
  • Include the official GMW hashtags #ProtectYourMoney #SecureYourFuture and others, for example: #campaign #advocacy #impact #socialimpact #makeadifference #education #financialeducation #financialliteracy #financialinclusion #children #kids #youth #youthempowerment


  • Use tweets for positive messages, calls for action, or to highlight key information about your GMW event and activities. Using hashtags #GlobalMoneyWeek2024 #GMW2024 and tagging @GlobalMoneyWeek, makes it easy for Twitter users to search for information about events locally and to connect with the global celebrations.
  • Include photos and videos in your posts and feel welcome to Retweet posts created by others.


Not sure what to post? Here are some examples of messages you could share through Facebook and Twitter:

Save the date: 18-24 March for #GlobalMoneyWeek2024 #GMW2024 We are proud to be part of this annual financial awareness campaign highlighting the importance of teaching #children #youth about #financialeducation #financialliteracy Visit to find out more!

 Everyone should learn about the potential risks in the financial sector, including #youth #ProtectYourMoney #SecureYourFuture Join us during 18-24 March to celebrate #GMW2024 @GlobalMoneyWeek For more ideas or how to join visit

Join us (at/@ your business/organisation/institution name here) in our campaign for #GlobalMoneyWeek2024 #GMW2024 to encourage #children #youth to think about money management. The next @GlobalMoneyWeek is taking place 18-24 March See more:

 We (at/@ your business/ organisation/ institution name here) have joined #GlobalMoneyWeek2024 #GMW2024! Join us to inspire #children #youth to think about adopting a responsible approach to personal finances. This year’s @GlobalMoneyWeek is taking place 18-24 March. Learn more:

 .@GlobalMoneyWeek is an annual financial awareness campaign built to inspire #children #youth to learn about #moneymatters #financialliteracy #personalfinance #financialeducation #saving #budgeting and much more! Join #GlobalMoneyWeek2024 #GMW2024 and share how you will take part

The earlier #children #youth learn about #money #saving #management #budgeting the better they will manage their personal finances throughout their lives. Join #GlobalMoneyWeek2024 #GMW2024 during 18-24 March 2024 in over 100 countries! Explore more

This year’s #GlobalMoneyWeek2024 #GMW2024 is a great opportunity for everyone to engage #children #youth & young people in activities around the theme of financial security  #LearnSaveEarn Join the conversation @GlobalMoneyWeek! #financialeducation #finlit

 Let’s raise awareness about #financialeducation for #children #youth! Join #GlobalMoneyWeek2024 #GMW2024 @GlobalMoneyWeek during 18-24 March and help today’s young people learn that better #financialliteracy means avoiding financial scams and fraud #ProtectYourMoney #SecureYourFuture

Happy #GlobalMoneyWeek2024 #GMW2024! It's a Week for the world’s largest money awareness #campaign for #children #youth to learn about money managing skills through fun events and activities in over 100 countries worldwide. #financialeducation #financialliteracy @GlobalMoneyWeek



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